Teaching Important Character Traits

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We teach Respect, Kindness, Empathy, Giving and so much more!

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Customer testimonials

Hear from Other Happy Parents

These toys are really perfect gift for every child. The real toys look much, much better than on the photos! Hight quality plush fabric, non-allergic, perfectly stitched details, even if the toy is small. A glossy printed book with hand-draw, nice and kind illustrations. The transparent bag for 'Bene Tails' collection has a zipper and very comfortable to take the set and play with friends. The quality of the bag is very good! The tokens are place at the bottom of the bag in special transparent box. These toys remind me the days I used to be a child, this was long ago! :) The toys of my childhood were kind, friendly and soft. Every toy from 'My Reward Pal' collection or 'Bene Tails' collection is really a good gift for children. Our world is too electronic, most toys are made of metal or plastic, they are cold and mostly heartless. But it has to be a balance between plush and electroniс worlds of toys. And the team of 'Bene World Toys' makes a good job, teaching children how to be brave, honest, kind, taking care of nature and animals. Every child is a part of our future, the future of the planet Earth. 'Bene World Toys' really makes this world better :) Thanks!
Helene Sky
I got this for my 4-year-old because she is very headstrong on doing whatever she wants, and I thought that maybe this would be a good way of rewarding her for doing good and listening instead of throwing tantrums and doing the opposite. It took a little bit, but I have seen a difference in her decision making. She absolutely loves carrying around the soft squishy turtle plushy and you can tell she is proud of herself when she has earned all of the coins at the end of the day. It came with an adorable book That has a story about the turtle to go along with it. This is definitely a set worth getting for your little ones.
Warren Plummer
I bought this bear for my classroom. The kids love it and we are using the tokens to remember to work on manners.
Chris Chapan
The turtle itself is so well made and absolutely adorable. The book has a fantastic story with wonderful illustrations. I love how excited my kids ( 6/8) get when I give them the coins to place in the turtles shell for doing good things. They know when they use all their coins they get a special surprise, which is always fun.
Eddie
The Bene World Haylo The Horse Stuffed Animal is an absolute gem! This plush toy is not only incredibly soft and huggable but also serves as a wonderful tool for emotion management. My child instantly connected with Haylo, finding comfort and joy in its cuddly presence. The accompanying book is a beautiful bonus, teaching valuable lessons about emotions in a way that's both engaging and easy for kids to understand.
Marie
I didn't know exactly what to expect from this when I first got it, but I really love this Bene Bear - Teddy Bear Stuffed Animal Book and Plush Set! This is so cute, but he is also so much more than just a Teddy Bear! It's designed to teach children about kindness, caring and empathy,and it is a really cute way of doing it! This bear is unique and fun at the same time, and I really love the idea of using it to help children learn social cues. This bear would be a perfect Birthday gift for a school age child who is old enough to understand the idea behind it. I would definitely give this as a gift!
Dealyn
What I truly appreciate about Haylo The Horse is how it combines a soft, huggable stuffed animal with a valuable lesson on emotions. The plush toy is incredibly soft and well-made, quickly becoming my child’s favorite cuddle buddy. It’s the perfect size for snuggling and has a friendly,comforting appearance that instantly puts my child at ease. The accompanying book is a fantastic addition. It’s thoughtfully written and beautifully illustrated, telling a story that guides kids through various emotions and how to handle them. My child loves reading along with Haylo, and it’s sparked many important conversations about feelings and how to manage them. It’s been a great way to teach empathy and emotional awareness in a way that’s engaging and accessible for young children.
Jon

Collect Them All

Bestseller Bundle with plush toys and educational book in a clear bag on a white background
Bestseller Bundle
Grab our bestsellers in a fun two pack!  Bundle includes Haylo the Horse and the Friendship Tails.  
$55.99
Bene Tails Bundle with various plush toys and packaging on a white background
Bene Tails Bundle
Our Bene Tails Bundle includes all 3 products:  Friendship Tails, Brave Tails, and Thankful Tails!
$68.99
Two plush animals in a carrying case with 'Thankful Tails' branding on a white background.
Thankful Tails: Nash and Frankie
Teach gratitude in a way kids actually remember. Meet Nash (cat) + Frankie (dog)—a sweet, hands-on gratitude kit that helps kids notice the good stuff, talk about it, and practice being thankful every day.Plus: their magnetic tails wrap together, so they can tag along anywhere in the included carrying case! Makes “be thankful” concrete with simple, relatable examples kids understand Builds a daily gratitude habit you can use at bedtime, after school, or during tough moments Encourages meaningful conversation with built-in pages for kids and adults to write what they’re thankful for On-the-go comfort + connection: kids can link Nash + Frankie’s magnetic tails and bring them along A gift with purpose that supports social-emotional growth (not just another plush)
$24.99
A product image featuring two plush toys, a green dragon and a white unicorn, with a storybook titled 'Friendship Tails' and magnetic tails for interactive play.
Friendship Tails Kit: Pyro & Uniglo
Teach friendship skills your child can actually use. Meet Pyro (dragon) + Uniglo (unicorn)—a playful story + plush kit that helps kids learn what it means to be a good friend (kind words, inclusion, taking turns, and more).  When your child shows friendship, they can connect the magnetic tails—a simple way to reinforce the behavior. Turns “be a good friend” into clear, kid-friendly actions Builds social confidence for playdates, preschool, and early elementary Encourages kindness + inclusion with tips kids can practice right away Creates a positive “friendship moment” ritual (connect the magnetic tails when they show friendship) Helps kids remember names and relationships with write-in pages for their friends Easy to take anywhere—plush pair + carrying case for on-the-go comfort
$24.99
A set of plush toys including a lion and an elephant, along with a storybook titled 'Brave Tails: Gracey and Louey'.
Brave Tails: Gracey and Louey
Help your child feel brave—even when they’re nervous. Meet Gracey (elephant) + Louey (lion), a confidence-building story + plush pair that helps kids understand what bravery really is (hint: it’s doing hard things while you’re scared).  When they’re brave, kids can wrap their magnetic tails together—a simple, powerful “I did it” moment. Teaches what bravery looks like in real life (trying again, speaking up, new situations, etc.) Gives kids language for big feelings so they can name fear and still take the next step Turns courage into a repeatable habit with a tactile “brave moment” ritual (connect the magnetic tails) Builds confidence through play—great for imaginative scenarios that mirror real challenges Creates connection time with write-in pages for kids and adults to share how they’re brave
$24.99
Picture of all 4 My Reward Pal Kits:  Bene Bear®; Sparkle the Rescue Dog®; Seawhee the Turtle; and Haylo the Horse
The My Reward Pal™ Collection
The My Reward Pal™ Collection includes all 4 kits:  Bene Bear®, Sparkle the Rescue Dog™, Seawhee the Turtle, and Haylo the Horse! 
$124.99
Picture of Haylo the Horse plush animal, carrying case, and storybook.  Social emotional development for kids
Haylo the Horse
When big emotions take over, it can feel exhausting and overwhelming. Haylo the Horse was created to support parents through those moments. Haylo offers a gentle way to guide big feelings without yelling or power struggles. Through comfort and play, children learn to work through emotions like anger, sadness, anxiety, and happiness in a way that feels safe and encouraging. Each time your child practices calming and expressing emotions, they earn tokens to place in Haylo’s pouch, reinforcing emotional growth with positivity, not pressure. Haylo isn’t just a plush toy. He’s a daily emotional support companion designed to bring calmer days into your home. Supports emotional regulation in a gentle, kid-friendly way Helps you respond without escalating (less arguing, more connection) Builds skills over time: naming feelings, calming down, and expressing emotions safely Positive reinforcement, not pressure with a simple token system A daily “go-to” tool you can use after school, before bed, or during transitions Best for ages 3–6 (especially sensitive or big-feelings kids)
$34.99
A collage featuring a plush toy dog with a heart on its chest, a storybook, and a tote bag with the same image, indicating a theme around pet care and animal rescue.
Sparkle the Rescue Dog®
Teach kindness and empathy—with a pet-care purpose kids love. Sparkle the Rescue Dog® helps children practice respect, kindness, empathy, and giving through story + play—centered on caring for animals. Your child earns tokens for the behaviors you choose (kindness, helping, respectful words, pet-care tasks). When they collect all 15, they redeem a reward you set.  Even better: a portion of every Sparkle purchase supports an animal rescue organization. Reinforces core character traits: respect, kindness, empathy, and giving Pet-care focus kids connect with (perfect for animal lovers) Makes “good choices” repeatable with a simple reward system you can use all year Supports social-emotional growth at home (and works great for classrooms too) Feel-good purchase: part of your order helps support animal rescue
$34.99
Picture of Seawhee the Turtle plush animal, carrying case, and storybook.  Social emotional development for kids.
Seawhee the Turtle
Raise a little ocean protector—one small habit at a time. Seawhee the Turtle helps kids fall in love with caring for the ocean through story-led learning, everyday actions, and a cuddly character they’ll want to listen to.  It’s an easy, feel-good way to build empathy for the world around them.  Use the tokens to help encourage positive behaviors as part of a reward system! Makes ocean conservation kid-friendly with simple examples children can understand Builds empathy + responsibility through a character kids bond with Encourages real-life “I can help” moments (small actions that add up) Great for curious kids ages 4–8 who love animals and nature A meaningful gift that supports social-emotional learning through purposeful play
$34.99
A teddy bear wearing a green shirt with the text 'Kind Hearted' on it, accompanied by a storybook and a bag of tokens, presented within a red outlined rectangle.
Bene Bear®
The “good choices” kit that turns kindness into a daily habit. Bene Bear® helps you teach and reinforce respect, kindness, empathy, and giving—in a way your child can see, feel, and repeat.  Choose the behaviors you want to reinforce (kind words, listening, helping, gentle hands). Your child earns tokens, and when they collect all 15, they redeem a reward you set. With a storybook + 15 reward tokens, you’ll have an easy system you can use all year! Reinforces the big 4: respect, kindness, empathy, and giving Adds a benevolence focus (doing good because it matters) Makes positive behavior repeatable with a simple token reward system Flexible for your family: use tokens for the behaviors you’re working on right now Creates consistent routines (morning, after school, bedtime, chores, sibling moments)
$34.99
Picture of tokens for token reward system for kids
15 Additional Bene Tokens
Grab some more Bene Bear Tokens for your collection!  Great for classroom use!
$3.99
Picture of the What Would You Do card game with instructions on the back and pictures of individual game card examples
What Would You Do? Situational Card Game
This card game includes 60 situational cards for promoting positive behavior and choices. Each card gives a situation so that players can choose the answer that best shows positive behavior and earn one point. if you choose an answer that shows negative behavior, earn 0 points. The player or team with the most points wins!
$7.99
Picture of the cover of Seawhee Saves the Day storybook
Seawhee the Turtle Storybook
Seawhee Saves The Day introduces children to three different types of sea turtles while telling the story of their journey helping others and using teamwork and patience.  This storybook also gives children important tips on helping to keep our beaches and oceans clean!  When paired with Seawhee the Turtle plush kit, children can earn reward tokens for demonstrating patience, cooperation, and teamwork as well as kindness to others. *This is the storybook only.  Seawhee the Turtle Kit is sold separately and does include the storybook.
$6.99
Picture of the cover of the storybook Haylo Lends A Helping Hoof with a picture of Haylo and Hayzel
Haylo the Horse Storybook
Haylo Lends A Helping Hoof takes children through a story about Haylo the Horse and how he helps his friend, Hayzel, deal with her emotions when she is made fun of by other horses.  This book helps children understand the emotions of Happiness, Sadness, Anxiety and Anger.  Paired with the Haylo the Horse Kit, children can earn reward tokens for working through their emotions in a positive way. *This is the storybook only.  Haylo the Horse plush kit is sold separately and does include the storybook.
$6.99
Picture of the cover of Sparkle For Pets storybook
Sparkle the Rescue Dog® Storybook
Sparkle For Pets teaches children all about being respectful and kind to animals as well as how to best take care of pets!  This is the perfect book for families who are adopting new pets!  Paired with the Sparkle the Rescue Dog™ Kit, children can earn reward tokens for practicing pet care and kindness to animals. *This is the storybook only.  Sparkle the Rescue Dog™ Kit is sold separately and does include the storybook.
$6.99
Picture of the cover of the storybook Bene Bear Benefits The World
Bene Bear® Benefits The World Storybook
Teach kids what positive character traits mean with this brightly illustrated book!  Bene Bear® (pronounced Benny) speaks to how you can practice more kindness, respect, empathy, and benevolence.  Paired with a Bene Bear® plush kit, children can earn tokens for every time they practice one of these traits.  Reward tokens can be kept in the Bene Bear and then taken out to trade for a reward and reused time and time again! *This is the storybook only.  Bene Bear® plush kit is sold separately and does include the storybook.
$6.99
Bene Bear® Stuffed Animal Piggy Bank
Bene Bear® Stuffed Animal Piggy Bank
Use the Bene Bear® (stuffed animal only) as a piggy bank or special collection place for your kids!  The coin slot on the top of Bene Bear's head is the perfect place to put in money you want to save and then collect in Bene Bear's zippered pouch!
$19.99
Sparkle the Rescue Dog® Stuffed Animal Piggy Bank
Sparkle the Rescue Dog® Stuffed Animal Piggy Bank
Use Sparkle the Rescue Dog® as a piggy bank or special collection place where kids can store their valuables!  Use the coin slot on Sparkle's back to put in your coins and then collect them all in Sparkle's special zippered pouch!
$19.99

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